STRATEGIC RETAIL EXECUTIVE –
BUSINESS LEADER | PRODUCT STRATEGIST | DIGITAL MERCHANT | TEAM BUILDER
PROFESSIONAL PROFILE:
I am a seasoned merchandising leader with a record of building strategies that fuel growth and drive financial results for omni channel businesses. My strengths lie in combining passion and creativity with a strong business acumen to achieve great results. I have a track record of identifying new trends and building them into incremental assortments through product development and Licensing, Collaborations and 3rd party
o Product obsessed merchant with a keen understanding of quality, details and the importance of storytelling
o Blue-sky thinking – able to drive innovation with a creative approach and an entrepreneurial spirit
o Expertise in product development and costing for Apparel, Accessories and Sleepwear
o Drive financial results through translating product strategies into E-Commerce merchandising
o 3rd party vendor expert, including creating assortment strategies; recruiting new vendors; internal vendor on-boarding and cross-functional process management
o Licensing and Collaborations expertise including contract negotiation and management; assortment strategy and cross-functional execution leadership
o Ability to lead, coach and develop teams with experience leading through complex change
EXPERIENCE
Janie and Jack, San Francisco, CA February 2019 – Current
Senior Director, Merchandising July 2025 – Present
• In July 2025 took on additional responsibility for leading Merchandising team including Boys, Baby, Sleepwear, Licensing & 3rd Party, 52% of the brand retail sales
• Lead Janie and Jack Marketplace Brands development, targeting 125 Brands by Q4 2025
• Merchandising Lead for LRP strategies for Sleepwear and Baby, focused on planning growth for the next four years
Senior Director, Omni Experience and Commercial Planning July 2023.- June 2025
• Lead Integrated Marketing, Visual and Site Merchandising Teams and Commercial Planning Functions
• Merchandising Lead on Ecommerce Marketplace launch scheduled for Fall 2024, including Vendor acquisition, curation, and onboarding and Site Merchandising and Taxonomy strategies.
Senior Director, Ecommerce and Merchandising February 2019 – January 2023
• Led Ecommerce team, accounting for $114M in revenue in 2022, 56% of total Brand with +14% retail and +8% GM$ comps, 2 year +39% retail and +44% GM$ comps and +3% traffic and +6% conversion comps
• Launched Dresses category (20% of brand) enhancement strategy adding on-figure photography, contributing to 2022 +25% retail comp
• Coordinated the Holiday 2022 American Girl x Janie and Jack Collection, sold at Janei and Jack and Amercian Girl. To date, the single largest Wholesale collection for the Brand
• Managed Boys Merchandising while the role was open in 2021-22. New assortment strategies drove $54.3M +20% retail and $36.9M +16% GM$ with 29% contribution to the Brand +10% to 2021
• Developed and launched the 3rd party strategy for the brand, adding 35 elevated brands and an incremental $800K in sales for 2021
• Led strategic overhaul of web site navigation and promotional copy strategy in February 2021, increasing conversion by 6% - 9%
• Managed Licensing partnerships including Disney, Peanuts and American Girl Doll
• Led Customer Care team in 2020 while leadership was in transition and built US-based team strategy
• Led Wholesale team while leadership was in transition, negotiated accounts to drive growth in 2020 +20%
Gymboree Group, San Francisco, CA July 2017 – January 2019
Divisional Merchandise Manager, Girls, Accessories, Sleepwear and 3rd Party Collaborations
• Led omni channel Merchandising team with $150M in sales accounting for 65% of the brand
• Participated in leadership-level brand positioning work to define the customer and create a narrative that was integrated into all aspects of the brand and marketing
• Partnered closely with design to update brand positioning: update base fabrics and launch new fits across categories driving positive retail and GM$ comps in the back half of 2018
• Developed and launched 3rd party strategy. Recruited over 25 brands to support the Fall 2018 brand re-launch
Carter’s, Atlanta, GA
Consultant, March 2017 – June 2017
• Worked with Carter’s Leadership Team on expansion of the Kids business. Focused on market and trend research, category management, size and price positioning resulting in incremental retail and GM$
The Children’s Place, Secaucus, NJ September 2015 – January 2017
Divisional Merchandise Manager, Toddler and Newborn
• Led $185M omni channel Toddler and Newborn Merchandising teams
• Drove retail and GM$ comps through re-positioning the Newborn assortment by extending best-selling graphic strategy from Kids into bodysuits, adding matching knit pants and elevated woven apparel sets
• Grew the Toddler Boys business by +5% through evolving Matchables and Active assortments
• Acted as a change agent in the integration of all channels into one Merchandising team, developing new work processes and combining different market needs into one cohesive line
Gymboree, San Francisco, CA May 2014 – August 2015
Divisional Merchandise Manager, Girls, Toddler Girls, Newborn, Sleepwear and 3rd Party
• Led the key businesses with $320M in annual sales, driving the only positive comps in the brand
• Expanded range in dress assortment and Holiday apparel resulting in double digit retail and GM$ comps
• Segmented Newborn assortment into knit-based layette and woven collections driving retail and GM$ comps
• Led introduction of 3rd party collaborations and licensing, new concepts for the brand
GAP, New York, NY March 2013 – April 2014
Divisional Merchandise Manager, Global Boys, Toddler Boys, Accessories, Sleepwear and 3rd Party
• Responsible for $700M in annual sales. Achieved global positive comps in all departments in 2014
• Led team in developing work processes to support the new Global Merchandising model
• Created the Strategic Global Pricing Architecture that the regions used as they built their assortments
• Led development and management of 3rd Party partnerships including collaborations and licensing.
• Built a new merchant organization, totaling twelve merchants, to support the global model
GAP, San Francisco, CA August 2010 – February 2013
Merchandise Manager, babyGap Toddler Boys & Toddler Accessories
• Led Toddler Boys merchandising totaling $180M in annual sales, driving the highest brand comps
• Originated new collaborative assortment process with 3rd Party vendor Junk Food, which added an incremental $15M in retail through launching new apparel and accessories categories
• Led development of Gap Olympics Summer 2012 3rd party collection driving an incremental $20M in retail
• Evolved Denim and Outerwear strategies through mini me expansion resulting in double digit comps
GAP, San Francisco, CA 1996 - 2010
• Merchandising
• Visual Merchandising
Education
Central St. Martin’s College of Art, London, England
• Studied Journalism in Communication and Promotion (FCP)