Senior merchandising executive with 20+ years of experience building omni-channel growth strategies for global and specialty retail brands. Proven track record of scaling $100M–$700M businesses through data-driven merchandising execution, category expansion, marketplace and 3rd-party ecosystems, and licensing and collaborations. Known for translating brand vision into financially accretive assortments, leading high-performing teams through complex change, and delivering sustained retail and GM$ growth.
o Omni-channel merchandising leadership (Ecommerce, Stores, Marketplace, Wholesale)
o Financial leadership (GM$, AUR/AUC optimization, pricing architecture, LRP planning)
o Blue-sky thinking – able to drive innovation with a creative approach and an entrepreneurial spirit
o Marketplace & 3rd-party ecosystem development (vendor recruitment, onboarding, taxonomy, governance)
o Licensing & collaborations (contract negotiation, assortment strategy, cross-functional execution)
o Product development & costing (Apparel, Accessories, Sleepwear)
o Proven ability to build, lead, coach and develop teams with experience leading through complex change
o Team building & transformation leadership
EXPERIENCE
Janie and Jack | San Francisco, CA
February 2019 – Present
Senior Director, Merchandising | July 2025 – Present
Enterprise merchandising and P&L leader overseeing the majority of brand revenue, with accountability for category strategy, growth planning, marketplace expansion and licensing partnerships.
• Own full P&L, assortment strategy, and performance across Boys, Baby, Sleepwear, Licensing, and Marketplace, representing 52% of total brand revenue
• Lead development and scale of the Janie and Jack Marketplace, including brand acquisition, curation, and onboarding, bringing on 88 brands in 2025
• Merchandising lead for Long-Range Planning (LRP) across Sleepwear and Baby, defining four-year growth strategies, category expansion, and profitability targets
• Partner closely with Planning, Marketing, and Product to align category vision with enterprise growth objectives
Senior Director, Omni Experience & Commercial Planning | July 2023 – June 2025
Led end-to-end commercial strategy across customer touchpoints to drive performance and brand clarity.
• Coordinated efforts between Integrated Marketing, Visual Merchandising, Site Merchandising, and Commercial Planning teams to reach financial goals
• Served as merchandising lead for the Ecommerce Marketplace launch (Fall 2024), driving cross-functional process design, vendor acquisition and onboarding, taxonomy strategy, and site merchandising execution
• Established scalable operating models to support omni growth and increased organizational complexity
Senior Director, Ecommerce & Merchandising | February 2019 – January 2023
Led a $114M ecommerce business representing 56% of brand revenue, driving +39% retail and +44% GM$ growth over two years through disciplined merchandising, category expansion, and customer-led optimization.
• Re-launched and scaled the Dresses category (now 20% of brand), driving a +25% retail comp in 2022
• Developed and launched the brand’s third-party strategy, generating $800K incremental revenue in year one
• Drove a strategic overhaul of site navigation and promotional copy, increasing conversion 6–9%
• Managed Licensing partnerships including Disney, Peanuts, and American Girl
• Assumed interim leadership across Boys Merchandising, Customer Care, and Wholesale during key transitions
Gymboree Group | San Francisco, CA
Divisional Merchandise Manager, Girls, Accessories, Sleepwear & 3rd Party
July 2017 – January 2019
Led omni-channel merchandising for a $150M business (65% of brand revenue).
• Partnered with executive leadership on brand repositioning, defining customer strategy and translating it into product, marketing, and assortment direction
• Collaborated with Design to modernize core fabrics, fits, and assortments, driving positive retail and GM$ comps
• Developed and launched a third-party strategy, recruiting 25+ brands to support the Fall 2018 brand relaunch
Carter’s | Atlanta, GA
Consultant | March 2017 – June 2017
Partnered with executive leadership to drive Kids business expansion through market, trend, and competitive analysis across categories, sizing, and pricing architecture, resulting in incremental retail and GM$ opportunity
The Children’s Place | Secaucus, NJ
Divisional Merchandise Manager, Toddler & Newborn
September 2015 – January 2017
Led $185M omni-channel business, driving sustained retail and GM$ growth
• Repositioned Newborn assortment by extending best-selling Kids graphics into bodysuits and coordinated sets
• Acted as a change agent during omni channel integration, unifying strategies and workflows
Gymboree | San Francisco, CA
Divisional Merchandise Manager, Girls, Toddler Girls, Newborn, Sleepwear & 3rd Party
May 2014 – August 2015
Led $320M in annual sales, delivering the only positive comps in the brand
• Expanded Dresses and Holiday assortments, driving double-digit retail and GM$ growth
• Segmented Newborn into knit layette and woven collections, improving clarity and performance
• Introduced third-party collaborations and licensing as new growth platforms
Gap Inc.
Divisional Merchandise Manager, Global Boys, Toddler Boys, Accessories, Sleepwear & 3rd Party
New York, NY | March 2013 – April 2014
• Owned $700M global business, delivering positive comps across all departments
• Led merchandising workstreams supporting transition into the new Gap Global Merchandising Model
• Co-created the Global Pricing Architecture adopted by regional teams
• Oversaw global collaborations and licensing partnerships
Merchandise Manager, babyGap Toddler Boys & Accessories
San Francisco, CA | August 2010 – February 2013
• Led $180M business, delivering top brand comps
• Originated third-party collaboration with Junk Food, generating $15M incremental revenue
• Led Gap Olympics 2012 third-party collection, delivering $20M incremental retail
Gap Inc.
Merchandising & Visual Merchandising Roles
San Francisco, CA | 1996 – 2010
EDUCATION
Central Saint Martins College of Art , University of the Arts London, England
Studies in Journalism, Communication & Promotion (FCP)